Meeting the client brief (U3: P5, M4, D1)

Meeting the client brief (U3: P5, M4, D1)

Learning outcome4 (U3): Be able to carry out post-production techniques and processes for an original media product to a client brief  

(I have exported both my front cover and double page spread as PNG images)

My front cover and double page spread both meet the clients explicit demands of bringing attention to the vibrant music scene in North London. To meet this explicit demand of being vibrant I used elements colour pallets which would seem vibrant, and editing/colour correcting my photos to make them seem more vibrant and saturated.

To meet the explicit demand, my chosen colour pallet fits the clients brief as it consists as quite bold colours that pop out and can be seen as vibrant; such as yellows and oranges. For example on  my double page spread, the yellow and orange outline around the model is very vibrant and saturated compared to the slightly dimmer and dustier orange I used for my background. These colours will catch the eye of Target audience as these colours match the Indie aesthetic which is trendy at the moment.

Another way I met this explicit demand is how I enhanced my photo on the front cover. I increased the saturation and tinted orange to further enhance the golden hour effect I had in my own original photo. This way the photo would look a lot more vibrant in order to match the vibrant music scene I had to bring attention to.

I used my own original photos which was implicitly implied by the clients brief for this magazine as by doing this, I am not using any copy-righted material on my magazine.

I also tailored to the implicit demands of the clients brief, such as targeting a vibrant audience. To meet this demand I made my primary target audience consist of mostly teenagers. Teenagers could be seen as a vibrant age group as they have more energy and are also more passionate about the things they love. I have clearly shown this is my target audience by featuring a teenage artist in my magazine. By doing this, teenagers will be able to relate to the artist more and become more likely to buy the magazine.

Furthermore, this magazine is marketed as both a hard copy magazine as well as an online copy music magazine. This is because My magazine will be uploaded online as well as being sold in stores. The magazine online and in stores will look pretty much the same other than the fact that the online version is cheaper.

Lastly I used specific content in order to fit to my target audiences taste and create meaning to them. I made sure to use colours and photo filters in both my front cover and double page spread that would match my target audiences aesthetic preferences. For example, my colour palette with the dusty tones would be more likely to fit my target audiences aesthetic than a neon colour palette. 

I also used the golden hour effect on the photo on my front cover to match the colour palette and tastes of my target audiences. Also the use of the layer effect 'Stroke' makes the shape/picture I used it on stand out to the reader and draws their attention to it. By putting this effect on important elements such as the artists name in my cover-lines and the puff emphasises the importance of this key information on the front cover. 

My use of Post-production techniques

Front Cover 

 

I used the ellipse tool when making my puff. Using this allowed the text in the puff to be seen easier as it does not blend in with the background. This means that the readers eyes will be drawn to it and read the rest of our magazine as they find the page with the information on the giveaway. I also feel using a circle rather than a square fit in with my desired aesthetic much more as a square would of been harsh with the corners, but a circle is seen as a lot softer and therefore blends in well with my soft calming aesthetic. Furthermore, by using more dusty tones to fill the circle in with, it matches the rest of my magazine and means it doesn't disrupt the over all look of my magazine.

I used the layer style ‘Stroke’ in order to highlight certain aspects of my front cover. For example I used this on both my puff, and the name of my artist in the cover lines. I used the border colour indigo on both these elements which I feel enhances the Indie look and aesthetic of my magazine. This stroke layer style means that the content it is used on is highlighted and therefore seems a bit more important to look at as the eye is drawn to the element that has this layer style.

I used the colour correcting tools in order to enhance my original photo, and make the golden hour more prominent. The warm tint would make the photo blend in with the rest of my colour scheme and really suit the Indie genre. This also means that I used original content and photos in my magazine. Also the young model represents the vibrant age group that teenagers are, and also her being from North London can spread the idea that there is in fact and vibrant, growing music scene in North London. 

Also this warm golden hour effect means that the photo is more dim and warm rather than having harsh sunlight or studio lights. This way it slots in with my dusty colour palette as well.

I used the text tool on my front cover to add elements such as the cover lines, the title, the puff and also the price. The text plays a big part in setting the theme for the magazine. I used the plain block colour of indigo for the title with a drop shadow effect. This drop shadow effect on the title is quite minimal yet still makes the title stand out that little bit more. The shadow is also in the direction of which the sun is shining so it really makes it look a part of the picture.

Double page Spread 

I used the quick selection tool to remove the background from the photo on my double page spread. This was so I had an empty background to put the colour I wanted underneath. I removed the background as I felt that the brick wall gave the picture a more rap and grime connotation. However if I changed the background to the slightly dusty yellow colour I did, it would be more suited to the Indie aesthetic, and also attract the correct target audience it was intended for. It also gave my photo a more vibrant background compared to the dull bricks which point to a more grunge and hip hop aesthetic. So this change in background colour can implicitly link to my clients brief. This also meant that the picture was only focusing on the part that can represent vibrant music scene, as the brick wall in the back makes the picture look really dull.

I also used the rectangle tool to create the boxes in which the text would go. This way the text can be separated accordingly making it easier for the readers to read. Then after making the shapes I would use the paint bucket tool to make it a certain colour in order to fit my aesthetic. For example I made my puff a very slightly muted yellow colour, and I made my  text columns the indigo colour I used for my title text. This way I could make it link back to the brief by choosing a vibrant colour to fill it with. 

I used the text box tool for my double page spread. This would be so the text for my body copy would not go outside the boxes I made with the rectangle tool. This allowed me to keep my double page spread looking neat, and easy to read. By keeping it easy to navigate and read, more people will be able to find out information about the growing music scene in North London that i will be sharing.

Then the text in these text boxes draw attention to the fact that this artist is based in North London, and how there is a growing vibrant music scene in the North London area which explicitly links to the brief

Then I used the ‘Stroke’ layer type setting. I used this in order to achieve the outline that I have on my puff, the artists name in the title, and also my artist picture on my double page spread. This makes that certain element stand out just a bit more in order to grab the readers eye. I also thought adding a border around my artists picture added more of the indie aesthetic look I was going for, and also ads vibrance so it can link back to the brief.